If you search for images of the finished project, you’ll struggle to come up with much. There was a lot of hype for the development of the building, and rightly so, but I’m not sure what happened in celebrating the completion.
I’ll be totally honest, I wondered if the building completed. I wondered if others researching the building might believe it either didn’t finish or the interior was left very minimal or industrial.
In either case, clarity was missing. I felt there was a lot of information on how great this location and building was going to be for London, but no visual clarity for it.
While I photographed, I noticed the complexity inherent in showing off the architecture relative to the surroundings. Was this the reason the main image for The Cube was left as an architectural rendering? It felt highly likely, but renderings don’t bring the whole story, nor do they allow us to visually experience the architecture as it now lives in the real world.
Maybe the lack of imagery available online is part of their mysterious branding within the agency world. From my point of view, I’d like to know more if I’m considering their London location as a potential workplace.