Business

Using Architecture Photography to help build awareness strategy 2018

Build Awareness. Make Them Crush a Lot.

The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing. Think design and construction ideas related to your projects with the help of photography. By capturing attention with ideas you own that idea. Owning the idea helps you own the audience. Owning the audience you can tell the audience what to pay attention to, and thereby define …

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2018 New year Resolutions for Photography and Business

2018 Resolutions for Photography and Business

With only a few days left in 2017, it’s about time I set some intentions, and goals for 2018 resolutions related to my photography and business. 2107 was wildly successful and I believe this was in part to my work through challenges and goals set out in a physical journal. You’ll hear more about that and other things in this post. I’m writing this after writing everything else out and I’m wondering how I’ll be able to accomplish everything. Especially wondering …

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London Ontario Bandshell Canada 150 Pavilion photo

Scott Webb Photography 2017: A Seriously Prolific Year in Architectural Photography

To begin, I must bring up how much of a struggle 2016 was for me and my photography. I won’t go into much detail because I have already discussed rock bottom in a small series on Chasing Photography and you could read more, if interested. My architectural photography was still very much a grind and low on work. I firmly believe this 2016 issue was a result of being a generalized photographer and trying to get any type of photography …

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Flat lay of desktop with laptop and terrarium

7 Apps and Tools that Helped My Photography Business in 2017

There were a lot of apps, tools, and services that helped me out in 2017, but there are 7 that really impacted my photography business for 2017. No, these aren’t photography specific apps or tools. I wanted to share the ones that helped me out on the business side of photography vs the art of my architectural photography. These are the tools that helped me grow and build a better overall business in 2017. Proposals, Quotes, Invoicing and Delivering Near …

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