Many websites I’ve been to have seemingly abandoned their blogs. Some people don’t even bother with a website anymore and only use Instagram or Facebook for their work. This blows my mind because a platform could change up how it works or it could simply become less popular or disappear. When it comes to myself, I’m still sharing more towards my Instagram account compared to here on my own website. And, I’ve noticed all of that posting is only found on Instagram. Instead, I want to be found everywhere: Especially within Google web & image search.
Ever notice Instagram or Facebook photos never appear in search? And searching the #LdnOnt tag within Instagram is sometimes more frustrating than helpful if looking for something more specific. Either way, this isn’t about me stopping my social media sharing. This is about applying a drip approach to share more photos and content around my architectural photography right here at home base! And then share to social platforms after.
This means there will be more consistent journal entries that may include one new photo I am working on and details about it. My intention is to continually show my work, but also potentially help someone wanting to learn. Often, I try and wait til a full set is finished to share and sharing 20 photos becomes overwhelming for everyone. That approach often leaves the journal looking abandoned for long periods of time.
Show Your Work
I want to show that there is actually a lot of work happening here.
I believe my high-quality architectural images are best experienced on iPads and up because of their detailed nature. I also find it easier for me to share more content around my work when placing it on my website. I struggle with captions when it comes to Instagram. I don’t feel like I’m sharing enough details that could help someone else that’s interested in getting started in photographing buildings and spaces. It’s a serious struggle to find many photographers talking about their work in this area.
I know I rarely ever found information to help me get going or get better. It’s like architecture photography is the black sheep in photography. It’s always left out. Or, the information I did find would be so surface level, self-promotion, and related to fine art instead of working with clients. Hopefully, I can peel back the curtain on my experience to help other photographers and discuss how each project brings its own set of challenges to solve.
Sharing more of my photography at home
Another reason for sharing more of my photography is because I want to help show that London buildings are not sinking or leaning at all different angles. I’m actually amazed by what imagery companies are using to represent themselves or other locations in the city. I’ve been searching Google images, trust me. It becomes clear that photography was an afterthought in the past. Now, having a library of project photos at your fingertips is more important than ever. The photos of a project should be scheduled.
I understand there won’t be as many likes or comments here compared to social media. Perhaps that can change as I share more details related to my photography here. Social media posts would then become very simple for me and the most interested people could come to my site to learn more. I’m after traffic to my website from the most interested people.
Where else will I be sharing?
I want people to find my work everywhere. I want people to see that I share my work instead of simply talk about being a photographer. I find sharing my work with a drip approach will allow me to provide actual updates to my email list every so often again. Other places I’ll be sharing images will be:
- Flickr (whoa – trying to revive my old account)
- Unsplash (if I decide to release a photo for free)
So, it’s not as if I’m deciding to abandon social media sharing for my website.
My website will simply come first and that’s the way it should be.
Today’s Architecture Photo is a Detail
To get this going, here’s an architectural detail image from the CCPV. Grabbing detail images of the architecture will take up more time or require another visit to the building, but these images can be invaluable down the road.
This photo is shot using the 28-70mm kit lens on the Sony A7II because I still didn’t have other glass beyond the 16-35mm. My point? You have to use what you’ve got and you shouldn’t hold yourself back because you think you need a certain piece of gear. More specialized gear can come later as you grow. I found some of my gear because I was frustrated out in the field and searched for ways to resolve those frustrations and create better images. It should be pretty intuitive, to be honest.
I’m working on my architectural photography equipment page right now and hope to have it available soon. In the meantime, you can look at my photography wishlist and get an idea of some of the gear on the list.