advice

Using Architecture Photography to help build awareness strategy 2018

Build Awareness. Make Them Crush a Lot.

The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing. Think design and construction ideas related to your projects with the help of photography. By capturing attention with ideas you own that idea. Owning the idea helps you own the audience. Owning the audience you can tell the audience what to pay attention to, and thereby define …

Build Awareness. Make Them Crush a Lot. Read More »

Architectural Photography and alive with usage

What is Architectural Photography in the Business Sense

I thought I would start off my articles with some thoughts on “What is Architectural Photography in a Business Sense.” This is a little different from most articles I’ve seen where a photographer tells you how to shoot and what to use.  In a generalized sense, Architectural Photography involves the photographing of structures, buildings, and interiors in a way that is both precise and aesthetically pleasing. This means that it is more involved than just pointing a camera at a …

What is Architectural Photography in the Business Sense Read More »

STAY IN THE LOOP

Get behind-the-scenes content straight
from Scott to your inbox