Build Awareness. Make Them Crush a Lot.

The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing. Think design and construction ideas related to your projects with the help of photography. By capturing attention with ideas you own that […]

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What is Architectural Photography in the Business Sense

I thought I would start off my articles with some thoughts on “What is Architectural Photography in a Business Sense.” This is a little different from most articles I’ve seen where a photographer tells you how to shoot and what to use.  In a generalized sense, Architectural Photography involves the photographing of structures, buildings, and […]