arch articles

Vantage point that shows ivey business school and the new engineering building under construction

Extracting the most value out of architectural projects

There is no denying that visual content is more important than ever before. The photos taken of complete projects are so versatile due to the digital nature of our society. As important as architectural photography is for completed projects, I’d like clients to consider really extracting the most value out of their architectural projects.  This might sound like my other post about ideas for using your architectural photos in a greater capacity, but this is post is going to refer …

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Find greater value in architectural photography

Ideas for Architects to find greater value in Architectural Photography

Architectural photography is an investment and I want architects to get the greatest value out of it for their business. A photo today has a worth far greater than 1000 words. The visuals you put out for your architecture projects are more important than ever. Architecture photos delivered to architects should be used in multiple ways to their benefit. Clients of mine are finding greater value as their photos can be used for their portfolio, social media, and submitting to win awards.  …

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Architectural interior Photo of Stoney Creek YMCA in London Ontario by photographer, Scott Webb

Is Architectural Photography Changing?

Architectural photography seems to be changing just a bit… The above quote related to architectural photography is from architect, Bob Borson of Life of an Architect back in 2015. He goes on to say: The images seem to be trending towards more natural looking and realistic photos – which includes reflections and environmental imperfections. I’m not sure exactly why this is happening but I’m a fan of seeing images that more closely portray real-life conditions. I think seeing the occasional photo with …

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Architectural Photography and alive with usage

What is Architectural Photography in the Business Sense

I thought I would start off my articles with some thoughts on “What is Architectural Photography in a Business Sense.” This is a little different from most articles I’ve seen where a photographer tells you how to shoot and what to use.  In a generalized sense, Architectural Photography involves the photographing of structures, buildings, and interiors in a way that is both precise and aesthetically pleasing. This means that it is more involved than just pointing a camera at a …

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