Using Architecture Photography to help build awareness strategy 2018

Build Awareness. Make Them Crush a Lot.

The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing. Think design and construction ideas related to your projects with the help of photography. By capturing attention with ideas you own that idea. Owning the idea helps you own the audience. Owning the audience you can tell the audience what to pay attention to, and thereby define …

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